Strategy Returns to Bitcoin Accumulation
Strategy (formerly MicroStrategy) has resumed its Bitcoin buying spree after a short pause, acquiring 7,633 BTC between February 3 and February 9 for $742.4 million. The Nasdaq-listed company (MSTR) now holds a staggering 478,740 BTC, worth approximately $46.5 billion at Bitcoin’s current price of $97,757, according to CoinGecko.
The brief break in late January drew attention, as Strategy had been consistently purchasing Bitcoin for 12 straight weeks, spending nearly $20 billion on BTC.
Inside Strategy’s Bitcoin Investment Plan
The firm’s massive BTC acquisition is part of its ambitious “21/21 Plan”, announced last year:
- $42 billion total BTC investment goal
- $21 billion raised via equity offerings
- $21 billion sourced from fixed-income securities
As of its latest SEC filing, Strategy’s average Bitcoin purchase price stands at $65,033 per BTC.
Rebrand Reflects Bitcoin-Centric Focus
Last week, MicroStrategy officially rebranded to Strategy, signaling what co-founder and chairman Michael Saylor described as a “natural evolution” toward becoming a Bitcoin-centric company.
Originally a business intelligence software firm, Strategy pivoted to Bitcoin in August 2020 as an inflation hedge. Since then, its stock price has soared by over 2,200%, attracting investors seeking indirect exposure to BTC.Now a member of the Nasdaq-100, Strategy stands alongside tech giants like Apple and Microsoft—an unusual position for a company largely focused on securitizing Bitcoin.
Skepticism Around Strategy’s Aggressive BTC Strategy
While Strategy’s valuation continues to rise, some analysts warn that the company’s all-in Bitcoin approach may not be sustainable in the long run. As BTC’s volatility remains a key factor, all eyes are on how Saylor’s billion-dollar Bitcoin strategy will unfold in 2025.
