New Bond Offering to Fund Bitcoin Acquisition
Strategy (formerly MicroStrategy) has announced a new plan to raise $2 billion through zero-coupon convertible bonds to expand its already massive Bitcoin holdings.
- Zero-coupon bonds pay no interest but can be converted into company stock.
- The bonds will mature in March 2030 and will be unsecured senior obligations (not backed by collateral).
- The raised funds will go directly toward purchasing more BTC.
This move reinforces Strategy’s position as the largest corporate Bitcoin holder, with 478,740 BTC worth over $47 billion at today’s price of $98,500 per BTC.
Part of Strategy’s $42 Billion “21/21 Plan”
The bond sale is part of Strategy’s long-term “21/21 Plan”, which aims to:
- Raise $42 billion to buy more Bitcoin.
- $21 billion from equity sales.
- $21 billion from fixed income securities (such as these bonds).
As Bitcoin’s price continues to climb, Strategy is doubling down on its BTC-focused investment strategy.
Strategy’s Bitcoin-Centric Pivot
Originally a software company, Strategy shifted focus in 2020, when co-founder and Executive Chairman Michael Saylor began investing in Bitcoin as an inflation hedge and alternative to traditional assets.Since its first Bitcoin buy in August 2020, the company has transformed into a Bitcoin securitization firm, attracting investors who want exposure to BTC without holding it directly.
Stock Performance Surges Alongside Bitcoin
Strategy’s Bitcoin bet has paid off massively:
- August 2020 (before BTC purchases): Stock price at $14.44.
- Today (March 2025): Stock price at $323 (+2,136% gain).
As Bitcoin’s price rises, Strategy’s stock continues to see strong demand from institutional and retail investors alike.
